Summer is in full swing and a new season breeds new opportunities. It’s time to start attracting new customers to your small business with top deals and unmatched offers. Generating leads and finding new business is a difficult but essential task for the continued success of your establishment. Here are a few helpful tips to attract new opportunity to your storefront and create new, recurring customers:
* First you need to decide what type of new customer you’d like to attract: families, women ages 24 to 35, college students? Break it down and determine what demographic you want to target. Doing so will simplify the rest of your marketing plan, allowing you to focus within a specific area.
* You already have established marketing practices that have proven successful in securing your initial customer base, but it’s always a good idea to shake things up. Attract new customers with new marketing techniques – arrange to have a tent at local communities’ summer festivals, create a compelling banner and interact with all the perspective customers enjoying the festival. Offer free samples, hand out discount cards, brochures and business cards to keep your company in the forefront of the festival attendee’s mind.
* Create an incentive program for your current customers bringing in referrals. Hand out loyalty cards with special offers available to customers after they’ve reached a specific number of purchases or referrals. Word of mouth is still a great way to attract new business, taking care of your current customers increases their desire to spread the word about your business.
* One of the increasingly popular ways people are finding new businesses is deal-a-day websites like Groupon, Living Social and Google Offers. These sites allow local-based businesses to offer dramatic discounts for one-time sales. This is a great way to get new customers in the door and introduce them to your business in hopes they become consistent customers.