Twitter 101: Starting a Twitter Account For Business

In these contemporary times, more and more people are recognizing the importance and value of cultivating and growing an online presence. Although this can be accomplished in a variety of ways, making use of social media platforms such as Twitter can be particularly advantageous. This is the case for many reasons, including the fact that Twitter functions as a medium through which individuals can quickly and effectively share links to product pages where prospective clients can make purchases.

If you are a business owner and want to begin making use of Twitter to expand your online presence and earn loyal customers, you should consider implementing some of the strategies listed below:

1. Create An Effective Twitter Handle.

As many social media marketing experts will tell you, developing a great Twitter handle can be integral to an individual’s success. The Twitter handle is the word (or words) that function as the name or title other people will see when you send tweets. Here is an example:

@plants4U: Today we’re having a special on plant food. 50% off-come out today!

In the aforementioned tweet, the Twitter handle is @plants4U.

When you are creating a business Twitter account, it is often advantageous to use a company-related Twitter handle. In the example listed above, individuals who read the tweet will likely guess that the individual sells plants or is in some way involved in the world of horticulture. In addition to making your Twitter handle company related, try to keep it simple. Long Twitter handles with multiple words are less likely to be remembered, thereby decreasing your marketing ability.

Create a clever Twitter handle that describes you and your company.

Create a clever Twitter handle that describes you and your company. Image by Stuart Miles.

2. Create A Great Profile Picture and Background.

When you create your business Twitter account, be sure that you use a photo that looks professional and represents your company’s image well. Since the whole idea behind creating the business Twitter account is to promote your own company, be sure your background contains your business logo.

Have a professional style photo for a profile picture. Photo by stockimages.

Have a professional-style photo for a profile picture. Photo by stockimages.

3) Incorporate A Great Bio.

As many know, Twitter does not afford users a great deal of space to articulate who they are and what they’re attempting to do. This can be particularly problematic for businesses attempting to market products and services, but it doesn’t have to be. Indeed, clever marketing strategies are generally predicated on saying a lot with just a few words. For this reason, make sure that your bio is able to quickly catch and keep the attention of your viewers with relevant information regarding your business. Choose what to include based on your own preferences, or hire a social media marketing strategist who can put together a memorable platform. Including information like the history of the company and its major milestones can be helpful.

4. Develop A Strategy.

Once you have created your Twitter account, it will be very important to develop a strategy for success. Doing so will be contingent upon a wide variety of things, including learning more about your target market. You’ll want to know where they are, as well as the types of things they’re talking about. You may also find it advantageous to personally communicate with them via direct messages (DMs) instead of merely sending out generic tweets from time to time. As many social media strategists will state, success in the world of business is often contingent upon more than randomly following people and sending out robotic tweets. People generally want to be engaged, and recognizing this fact can help a business translate mere communication with a prospective customer into a purchase that eventually leads to brand loyalty.

It is important to have a strategy to handle your Twitter presence.

It is important to have a strategy to handle your Twitter presence.

While the list above is not exhaustive, it provides business owners with a few strategies that can be implemented to help make the social media marketing process more effective and economically rewarding. Good luck!


What’s your favourite business to follow on Twitter and why?  Leave a comment below!

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