As a small business working hard to get your feet on the ground, you may focus all your time and attention on creating the best product or service for your customers. This is important of course, however, your company’s logo is often the first opportunity you have to make an impression on your customers. Your logo visually represents the values of your business. Whether you hire someone to design your logo, draw your own logo or use a logo creator, your end result will be plastered across every aspect of your business from your website, brochures and fliers to your signs, business cards and letterheads.
Creating a logo is difficult. It takes preparation and attention to detail to create a logo that will resonate with your customers and express the nature of your company for years. Whether you’re designing a brand new logo or have decided to update your current logo, here are a few things to keep in mind:
* Ask yourself a few questions about your business. What is your businesses slogan? Describe your business in one or two sentences. What kinds of words describe your company, product, service, customers and industry? What kind of logos don’t you like? The answers to these questions will give you a direction on what you’d like to see incorporated in your logo and what you would like to avoid.
* Color is a major aspect of every logo. Studies have shown that colors evoke different emotions in individuals. The color blue elicits a calming feeling while red conveys strength and power. Orange and yellow relate with joy and feelings of happiness. Green translates to growth, freshness and fertility. Purple is commonly associated with royalty. All these feelings are words used to describe a business. Using the right color helps convey your businesses values in a way that visually speaks to consumers.
* The intricacies of a font are astonishing; certain fonts convey unique feelings to consumers. Bold and solid fonts promote a feeling of strength, power and authority, perfect for a law firm or industry leaders. Fonts with unique shapes — whether the words are rounded, square, angled or show movement — express more playful, open and luxurious feelings.
* After your logo has been created it is important to consider its scalability. Your logo needs to be seen on all sizes of advertisements and promotional materials, from your business cards and fliers to billboards and envelopes.